ing back to the u- >>> apple's new ceo is doing something the late steve jobs didn't think was even possible. he's bringing manufacturing back to the u.s. and spending $100 million to do it. cbs 5 reporter len ramirez on apple's next big thing. a made-in-america label. >> reporter: ceo tim cook announced that starting next year, one line of mac computers will be designed and built in the usa. donald bell says with one line of macs, apple's not taking a huge risk but it is making a statement. >> for the apple factory to step out and say this is something that they want to do, manufacture here in the united states, it's a big deal. it's a big differentiator for this company. >> reporter: this is the image apple likes to project. happy workers. but that image has been tarnished by images of sweat shops. >> they love the computers, but we were talking about that over dinner and saying, you know, i don't know. it's not conscious consumerism, which is what we're really looking at. where is your money going? what is it supporting? people jumping off of buildings? >> reporter: it's rival google anno